One of the basic dynamics of a business is its passive clients, which is not used correctly.

You are a commercial business and you have many candidate clients daily, from which few buy.

What do you gain though from the thousands of visits that do not make a final purchase from your business, and some of them may not visit again because they are from different cities and regions and just visited by chance.

In the age of computers which we are in, surely you must not let contact chances with candidate clients like these go to waist!
Either you will try to sell and gain profit or you will ask them for an e-mail, in order to send them your businesses offers, concerning the interests of each client, because the visitor has already shown interest in your products and is the most suitable person to inform.

Sending e-mails to unknown people brings very few results, just 0,1%, while to a selected candidate clients list it can climb up to 20%.
If everyday you gather 20 e-mails from various visitors (because a lot of people will not want to give their e-mails), in one month you will have gathered about 500 e-mails and in a year 6000 e-mails of people that have met you in person , have visited your business and have shown interest in your products.
Each targeted e-mail equals to 200 non targeted.
If for example, you send 500 e-mails to people with whom you have already had some contact, it is like sending 100.000 e-mails to unknown people and random.
One other e-mail marketing characteristics is not to overdo it, meaning not to send every day or week e-mails and about not very important subjects.
A good time between e-mails is every 15 days or month, and you must study the e-mail content before you send it, or it must have a very good financial and qualittative offer or free advice that can get you closer to your client.

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