Extroversion – Promotion abroad

In the age of the financial crisis, the cure and the medicine for recovering is to enter a new, growing market.
So we have in front of us Europe and Russia, wealthy markets such as France, Germany, Austria, Switzerland, Holland, Belgium, the Scandinavian countries, which in total make up a market of 500 million people in Europe and not excluding of course the rapidly growing economy of Russia, with 150 million people.

eksodtrefeia eshopOur company has being studying the European internet market for years, for promoting your products and services to these countries.
The existence of a simple website in many languages is not a condition, neither an effective tool for the correct promotion of your business to European markets.

Most businesses create a website, translate it in English, even maybe another language and try to promote their profession and their products generally to the people. This is something that usually does not have any results, as it would if the company's promotion was targeted correctly to a certain country.

No French, German, Italian, Spanish, Russian citizen will search for products and services in English. It would be easier and more practical for him to search in his native language.

Search engines make the website appear in a good place depending, not only on their content, but also on the location of the visitor.
If you have a website with mainly Greek visitors and it appears in first places in Greece, it will not be the same if you search the same words in Germany.

Europe's main search engine is Google, while for Russia it's Yandex.ru. So, if you intend to enter the Russian market and are looking to promote your site there, by doing it through Google you will target only the 20% of the market, while with Yandex the 80%

In order to have effective results abroad through the internet, you must create a customized website for that country and not one for every country.

The correct promotion of a website to a certain country requires good research and knowledge of the competition of that market and the user needs. Special study is needed about the way and words – expressions your potential customers are using to search the certain products and services. Our company specializes in this research since it has a large data base – information for every respectable market in Europe and Russia.