I added key words in my website! This is a phrase heard a lot, giving to some people the feeling of security, that with adding key words in the website, it will appear on its own in the first pages of Google, without needing to take any more actions.

This is not a fact though, since thousands of more website do the exact same thing. They enter key words, but that does not mean that they will appear in the first pages of Google. Each page has 10 results. Thousand of website are not able to appear even in the first pages.

The process of website optimization in search engines, the well known SEO (Search Engine Optimization) is a process that is not done only with key words, but many and various actions from experts familiar to the field of Internet Marketing are needed. It would be possible with just the key words, if your competitors weren't doing the same thing or if they were just 10 or 20. then you would have a chance to show in Google's desired spots.
To promote your website in the first places of search engines, you must prove to the search engine the reasons why your website is better than others, of your competitors. There are many criteria, where key words are just a small percentage.

These criteria are the following:

1. Do you update your website often or do you just have it as an advertising banner with a permanent and static material? In the occasion you do not update often, why should Google suggest it since there are websites that update their contents? Do you have anything new to present?
And since you do not update it often, Google's programs do not visit often as well, since there is no reason for them when the information is static.

2. You declare being e.g. a plumber in your website. How do you prove such a thing to Google's automatic program that writes down your website's information? It does not have the intelligence to understand on its own that you are a plumber. You have to prove it somehow! Maybe you could suggest to it some catalogs with enlisted plumbers, in order to find there your website as well and make sure you are a plumber?

3. When Google's automatic program visits your website to write down the information, it does not make a visit, but simultaneous 100 or 200 or even 2000 visits, depending on the website's size and category number. If you have your website hosted in a server along with 3000 more websites, it is a sure thing that your website will lag, since the power of the server will have to be shared with many others, so why should Google promote you to some of the first places? If it does that, you will start having many visits and simultaneous ones. Having a page not able to respond to a big number of visitors will make the transition of the visitor from Google slow as well, giving the impression that Google itself is slow. This is the time you must ask yourself, with what criteria did you choose your host?
With the cost of hosting or with the quality?
If your main criteria is cost, you must know that cheap hosting means, almost every time, bad quality, because the more customers a server has, the less means of servicing when the visits increase.
The less pages hosted in a server, the more expensive it becomes, but it provides with more means, with a result of being able to handle many visitors and your website gaining a high evaluation from Google.

4. Have you possibly added too many key words in your website, giving the impression you are trying to deceive Google? Many key words are not helpful for increasing visits, but are damaging!
You must not add keywords irrelevant to the subject of Internet marketing. So, while you would not give your car to a builder to repair it, why would you give your website to someone slightly more informed than yourself? Computer science has many professions.
Someone who knows how to build a computers is not necessary trained in Internet Marketing as well.

5. Is there in your website an Xml program to give information of your data base to the search engine in the language Google uses?

6. What is the time visitors stay in your website? Is, maybe, your website difficult to use and the visitors, not being able to find what they are looking for, leave?
Is your website slow and makes them leave?
Does your website have only pictures and no text information?
Are your products not priced, so they go to competitive websites to find prices?

The above are just some of the criteria Google has, there are many more which our company's experts know and take under consideration when creating a website and promoting it.